Brand Guidelines · v1.0
The BrontoBright identity system.
A precise, minimalist identity for a UAE-based innovation company working at the intersection of AI, IoT, GreenTech, smart infrastructure and future manufacturing. These rules keep every surface — software, hardware, event, deck — speaking with one voice.
Logo system
Primary lockup — Light surface
Primary lockup — Dark surface
Icon — Primary
Icon — Reverse
App icon
Favicon · 16 / 32 / 48 px
Monochrome — Print / engineering docs
Social profile
Usage rules
- Maintain clear space equal to the height of the “B” rail on all sides.
- Minimum icon size: 16 px digital, 8 mm print.
- Never recolor the rail and arcs separately; they move as one form.
- Sapphire node is structural — do not remove except below 14 px where it disappears for legibility.
- Never stretch, rotate, outline, or apply drop shadows beyond the brand soft shadow.
- Never replace BrontoBright with abbreviations (BB, BrBr) in formal contexts.
Colour palette
Forest
Primary
- HEX
- #173D2E
- RGB
- 23, 61, 46
- CMYK
- 62 0 25 76
- Token
- --forest
Sapphire
Accent · Tech
- HEX
- #3C6FF0
- RGB
- 60, 111, 240
- CMYK
- 75 54 0 6
- Token
- --sapphire
Water
Secondary
- HEX
- #3F6E96
- RGB
- 63, 110, 150
- CMYK
- 58 27 0 41
- Token
- --water
Earth
Warmth
- HEX
- #7A5A3B
- RGB
- 122, 90, 59
- CMYK
- 0 26 52 52
- Token
- --earth
Sand
Surface
- HEX
- #EDE6D6
- RGB
- 237, 230, 214
- CMYK
- 0 3 10 7
- Token
- --sand
Sky
Surface
- HEX
- #F1F4F8
- RGB
- 241, 244, 248
- CMYK
- 3 2 0 3
- Token
- --sky
Ink
Foreground
- HEX
- #0F1F18
- RGB
- 15, 31, 24
- CMYK
- 52 0 23 88
- Token
- --foreground
Application
- Forest carries primary actions, headings and brand surfaces.
- Sapphire is reserved for interactive highlights, data and intelligence cues — never decorative fills.
- Earth and Sand warm long-form surfaces; never use them for CTAs.
- Keep page backgrounds in Sand or Sky; reserve Forest for hero, footer and confidence moments.
Typography
Display · Fraunces
Engineering sustainable intelligence.
Weights 300 / 400 · italic for emphasis · letter-spacing −0.02em
Text · Inter Tight
BrontoBright develops AI-powered sustainability platforms, IoT systems and strategic manufacturing partnerships from the United Arab Emirates.
Weights 400 / 500 / 600 · features ss01, cv11
Hierarchy
H1 · Display
H2 · Section
H3 · Subsection
Body large — 18 / 28
Body — 16 / 26
Eyebrow · Label
Iconography
Single-weight 1.5 px strokes on a 24-unit grid. Rounded caps and joins. No fills, no gradients, no decorative flourishes. Icons are technical, not illustrative.
Image style
- Cinematic, natural light. Warm golden hour and cool blue hour.
- UAE landscapes, infrastructure and human craftsmanship — never stock-photo clichés.
- Subtle grain over photography for a printed-publication quality.
- Renders and concept art use clean geometry and the brand palette — no neon, no purple.
Tone of voice
We are
- Precise. Engineering-led.
- Quietly confident. Never loud.
- Globally fluent, rooted in the UAE.
- Concrete — numbers, outcomes, systems.
We are not
- Salesy or hype-driven.
- Generic sustainability language.
- Government-affiliated or endorsed.
- Buzzword-heavy (synergy, disrupt, revolutionize).
Buttons
All primary actions are pill-shaped (radius full), 28 px horizontal padding, 14 px vertical. One primary per view.
Cards
Platform
Short, factual description — three lines maximum at this card scale.
Hardware
Short, factual description — three lines maximum at this card scale.
Partnerships
Short, factual description — three lines maximum at this card scale.
Spacing system
Base unit: 4 px. Vertical rhythm uses the 4 / 8 / 12 / 16 / 24 / 40 / 64 / 96 scale.
Descriptor
Use the primary descriptor wherever the lockup appears with room. Fall back to the categorical line for ultra-compact contexts.
Primary
Engineering Sustainable Intelligence
Alternative
AI · IoT · Green Technology